As a Go-To-Market strategy, developing Strategic Partnerships with other companies can significantly lower Customer Acquisition Costs and achieve scale earlier in the company’s lifecycle. This strategy, also called a Channel or Business Development strategy, takes various complexity depending upon the company’s competitive environment, maturity, and specific goals and objectives. At the highest level, a Strategic Partnership is an agreement between two companies to generate incremental sales for each party. Four categories to define partnership opportunities are Co-Marketing, Affiliate, Co-Selling, and Reselling
As a Go-To-Market strategy, developing Strategic Partnerships with other companies can significantly lower Customer Acquisition Costs and achieve scale earlier in the company’s lifecycle. This strategy, also called a Channel or Business Development strategy, takes various complexity depending upon the company’s competitive environment, maturity, and specific goals and objectives. At the highest level, a Strategic Partnership is an agreement between two companies to generate incremental sales for each party. Four categories to define partnership opportunities are Co-Marketing, Affiliate, Co-Selling, and Reselling
