Pitchago equips entrepreneurs with a comprehensive assessment and checklist to evaluate their company’s growth and investment readiness. Using the Venture Score—along with traction, product stage, growth rate, sector, region, and other key profile data—Pitchago matches founders with the most suitable funding opportunities and support. Additionally, it helps entrepreneurs craft a strategic action plan tailored to their startup’s stage and upcoming milestones, ensuring they stay on track for sustainable growth.
Start by taking the Initial Assessment (https://app.pitchago.com/assessment). Once you receive your result and reach the Pitchago Dashboard, you can create an account by selecting the "Next Step" option.
The Initial Assessment is a quick 5-minute evaluation covering 16 key business areas. It generates a Venture Score and a 360-degree graphical overview of a startup’s strengths and weaknesses. Founders receive a detailed report on their investment readiness, key gaps, strengths, and actionable recommendations for improvement.
1. Founders & Management – Team experience and leadership strength
2. The Story – Vision, mission, and company narrative
3. MegaTrends – Industry trends and market timing
4. Problems Solved – The key pain points addressed
5. Solutions Offered – How the startup solves these problems
6. Products/Services – The actual product/service that delivers the solution
7. Customers – Target audience, acquisition, and retention
8. Business Model – Revenue streams, Go-to-Market strategy and scalability
9. Sales – Sales process, strategy, and customer conversion
10. Marketing – Branding & positioning
11. Competition – Market differentiation and competitive landscape
12. Financials – Financial planning, KPI management and reporting
13. Organization – Talent recruiting, culture, retention incentives and operational performance
14. Funding/Cap Table – Investment history and ownership structure
15. Tech & IP – Technology stack and intellectual property protection
16. Social Impact – ESG (Environmental, Social, and Governance) factors
You must sign up to dive deeper into the 16 business areas using the Level Up Wizard. Each Level Up Wizard session takes about 10-30 minutes where you (and your team) will be presented with challenging investor questions. Think of it as a thorough checklist to make sure you haven’t forgotten a critical part of your business plan. For each Level Up Wizard session, your venture score will be adjusted depending on your responses. You will also receive advice on how to level up by accepting suggested tasks, depending on how you respond to each question. With a free subscription, you can access “Business Model” and “Founders & Management” for a detailed evaluation using the Level Up Wizard or by simply clicking on any Business Area. Upgrading to Premium unlocks all business areas, providing a comprehensive startup assessment with actionable recommendations and targeted tasks.
The Level-Up Wizard goes beyond surface-level evaluations by offering a deeper dive into various aspects of your startup’s business strategy as a checklist exercise. Each area is assessed through targeted, thought-provoking questions designed to provide valuable insights into the intricacies of your business model. The Level-Up Wizard takes investor preparation seriously. It anticipates the types of questions investors are likely to ask and offers tailored advice on how to answer them effectively. This ensures that when you enter investor conversations, you’re not just answering questions—you’re providing insightful, confident responses that demonstrate your readiness for investment.
Additionally, the Level-Up Wizard plays a pivotal role in improving your venture score. A higher score makes your startup more attractive to investors and partners by signaling that you have a solid business foundation and are proactive in addressing potential challenges. With this higher score, you gain enhanced credibility and a competitive edge in a crowded investment landscape.
To keep you on track and moving forward, the Level-Up Wizard generates a clear, actionable roadmap based on your assessment results. This roadmap prioritizes the key tasks that will help you address immediate business challenges while setting the stage for long-term success. By focusing on the most critical aspects first, you can make steady, measurable progress.
The Level-Up Wizard guides you through 5 questions at a time. With 10-25 questions across various business areas, completing each area will take about 10-30 minutes, making the entire process efficient yet thorough.
Pitchago helps with continuous improvement by providing ongoing support, checks, and guidance throughout your startup's growth journey. It offers actionable insights and recommendations after each assessment, allowing you identify areas for improvement and track your progress over time. By regularly checking your business model and strategies based on feedback, you can refine your approach and stay aligned with your goals. The platform also helps you prepare for future investor conversations, continuously enhancing your pitch and market positioning as your company evolves. This way, Pitchago ensures that your startup remains on its toes, adaptable, focused, and ready for new challenges.
To help you navigate investment and tech terminology, we offer a comprehensive resource called Venturepedia that can be accessed from the general menu. You can easily search for and explore most terms, abbreviations, and concepts used across our platform. Simply visit Venturepedia to get started!
If you lose your password, click the "Forgot Password" link on the login page. You’ll be prompted to enter your email address, and we’ll send you a link to reset your password. Follow the instructions in the email to create a new password and regain access to your account.
You should update your venture information regularly to ensure accuracy, especially when there are significant changes such as new funding rounds, revenue growth, team expansion, or strategic shifts. We recommend reviewing and updating your information at least once every quarter.
You can export your task list to an Excel file from the “Task” menu to. You can also download a report to an Excel file on how you have responded to every question by clicking on any Business Area and selecting “View Report.” The export includes all questions, your responses, and personalized advice.
Invite team members to join your workspace, where they can contribute information across Pitchago's 16 business areas. You can create and assign tasks, monitor progress, and collaborate on ideas and strategies in real time. You will find the” Team +” invite button at the bottom of your menu on the dashboard.
No, there is no limit to the number of team members you can invite.
Currently, this feature is not available. If a user has already completed an assessment using their email, they must use a different email address to join your team.
Log in to your account, select "Share" in the top right corner, enable sharing, and copy the provided link to share your score and results summary with others.
Recipients can see the graphical overview of all 16 business areas, with your venture score, venture stage, investment level, business model, industry sector, product stage, traction, growth rate, ARR, and expected funding size and timings. They cannot access your detailed question responses or private notes.
Currently, Pitchago supports integration with third-party apps like Microsoft Excel and PDF when downloading content such as tasks and assessment reports. We also integrate with OpenAI’s various LLMs (Large Language Models) to support Pitchago’s Generative AI capabilities. For managing credit card payments, we are integrated with Stripe. If you have any recommendations or specific apps you'd like to see integrated, please don't hesitate to contact us at hello@pitchago.com.
Pitchago has a database of 6,000+ investors filtered by location and investment type with a general search capability. This function is called MyInvestor and can be found in the general menu. Premium accounts get access to investor contact details (email) and can make their general company information visible to potential investors by toggling their profile on the dashboard to “Public”.
Yes! Pitchago features an AI-powered Pitch Assistant that helps you craft a concise, compelling one-pager pitch—perfect for investor outreach via email. This tool is available as a separate menu item, allowing you to generate, edit, and copy your pitch effortlessly.This function is found as a separate menu item and the pitch can be edited and copied to your clipboard for use when reaching out to investors using the MyInvestor function.
While Pitchago won't auto-produce your pitch deck (yet!), it helps you understand what's needed and how to prepare for your pitch, including investor questions you're likely to face during and after your presentation. We have created a whole playbook to give you the perfect formula for each slide that can be accessed from the general menu.
Pitchago helps check your readiness for investor meetings by identifying gaps in your business strategy and providing actionable recommendations to address them. The Level-Up section includes questions that investors are likely to ask for each business area, helping you prepare thoughtful, confident responses. By identifying these gaps and preparing for investor questions in advance, you can enter meetings with greater confidence, knowing you’ve strengthened key aspects of your business that investors care about.
Yes! Pitchago helps you continuously level up regardless of your funding status, providing checklists, advice, suggested actions, and milestones based on your next targeted venture level.
Absolutely! The platform helps self-funded companies advance and reach their next development stage, offering guidance, checklists, and milestones based on your growth targets, regardless of whether you're seeking external capital.
Pitchago offers both free and premium plans. The Free Plan provides access to basic tools and content for evaluating your venture's maturity, starting with the Initial Assessment. The Premium Plan offers more comprehensive features for founders and teams dedicated to ongoing improvement and growth. Check out our pricing plan here.
Yes, the free version has some limitations. With it, you can access the Level Up Wizard and advice for only two business areas: “Business Model” and “Founders & Management”. To unlock the remaining 14 business areas, we recommend upgrading to a Premium Plan. You’ll also have access to the Investor Database, but contact details for individuals are not included in the free plan.
No, you can complete the sign-up process and create a free user account simply by using your email address, first name, last name, and password.
You can upgrade by canceling your existing plan and choosing a new one after your current subscription expires. For downgrades, your account will switch to the Free plan at the end of your billing cycle if you cancel before the expiry date.
Send a deletion request to support@pitchago.com. We'll be sorry to see you go and welcome your feedback on how we could improve.
Only you and the users you invite can access your Pitchago User Data through password-protected accounts. You can also invite external parties to view company summary data. Pitchago processes personal data as a data controller, following applicable laws and our privacy policy.
We prioritize privacy and data security for both incubators and startups. For detailed information, please review our Privacy Policy at www.pitchago.com/privacy-policy.
The Portal is a specialized data-driven platform for coaches and mentors within incubators and accelerators to invite and guide startup founders. It provides structured methodologies and a checklist for assessing ventures and prioritizing growth strategies. Investors can also use the Portal to screen startups and help assess existing portfolio founders to check their status and keep them on their toes!
It equips mentors and coaches with structured methodologies, checklists, assessments, tailored tasks, and insights, allowing incubators to systematically guide startups side-by-side toward success and investment readiness.
You can invite founders in two simple ways:
You can run five initial assessments for free. After that, the portal costs $99 per month or $990 per year with unlimited assessments and unlimited team users. Bulk pricing is available on request to (sales@pitchago.com) for supporting portfolio companies with premium subscriptions.
You can upload your logo and company profile information, which will be displayed on the Portal and to the startups you invite for the Initial Assessment.
The system will launch your email client for communication with startups, and soon, you'll be able to chat directly with the portal and other messaging apps.
It's a 5-minute assessment covering 16 key business areas, providing a venture score and a 360-degree graphical overview of a startup's strengths and weaknesses.
Founders receive a detailed report showing their Venture Score, investment readiness, strengths, and gaps, along with actionable recommendations for improvement.
Coaches can help by explaining the purpose of the assessment, guiding founders through the resulting Venture Score, and emphasizing the importance of honest responses for accurate results.
Currently, we do not support customization of the initial assessment or the questions in the Level Up Wizard. However, we are always looking for ways to improve our platform. If you have specific needs or suggestions, feel free to share your feedback with us!
The Level-Up Wizard helps founders identify business focus areas during 10-30-minute workshops, providing targeted improvement tips and generating prioritized task lists.
The Level-Up Wizard generates prioritized task lists. Coaches can further assist by aligning tasks with the founder's strategic goals, and priorities and providing ongoing support.
It provides a roadmap for growth, regular checks, and task updates, detailed “how to” instructions for each level-up action, and access to learning resources. Founders can use these tools for ongoing learning and business refinement.
The process typically takes 2-3 calendar months, with incubators/accelerators guiding startups through 1-2 business areas per week. Each Business Area session takes between 1-3 hours, allowing for discussions and prioritization of tasks. There is no set time or sequence in which Business Areas are addressed but should be based on each startup’s areas of improvement and urgency.
Upon account deletion, all personal data will be permanently erased from our servers following our data retention policy and privacy regulations. Contact support@pitchago.com for assistance.
We prioritize privacy and data security for both incubators and startups. For detailed information, please review our Privacy Policy at www.pitchago.com/privacy-policy.
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