The number of new customers in each period is simple for Small and Mid-Market customers because the Bookings, Billings and Revenue Recognition date is the same. Enterprise SaaS companies use CARR, defined by the customer’s Booking Date, and ARR, defined as the Go Live date.
The number of new customers in each period is simple for Small and Mid-Market customers because the Bookings, Billings and Revenue Recognition date is the same. Enterprise SaaS companies use CARR, defined by the customer’s Booking Date, and ARR, defined as the Go Live date.
