The Subscription Bookings metric is defined as the ACV of a contract’s Subscription Revenue at the highest level. We use annual values because all Go-To-Market benchmarks are expressed in yearly values. Plus, industry professionals, whether they are investors or operators, view the company’s metrics annually. Another reason is that operators manage the business on an annual period. Budgets are created for a given fiscal year. Sales Incentive Plans (SIP) are based on yearly quotas and annual attainment milestones for payments. We report on Subscription Bookings separate from all other revenue streams because this revenue is the most critical to the business’s success
The Subscription Bookings metric is defined as the ACV of a contract’s Subscription Revenue at the highest level. We use annual values because all Go-To-Market benchmarks are expressed in yearly values. Plus, industry professionals, whether they are investors or operators, view the company’s metrics annually. Another reason is that operators manage the business on an annual period. Budgets are created for a given fiscal year. Sales Incentive Plans (SIP) are based on yearly quotas and annual attainment milestones for payments. We report on Subscription Bookings separate from all other revenue streams because this revenue is the most critical to the business’s success
