Back to Venturepedia

Sales Pipeline (or Sales Funnel)

The sales pipeline is the value of all current opportunities. This metric is often shown as unweighted, meaning the dollar value of the deal, and as weighted, meaning the probability-weighted value of your opportunities. Typical maturity stages of Sales Opportunities in a Sales Pipeline looks like this: Prospecting (5% – 10%); Investigation / In Discussion (15% 30%); Proposal Price Quote (40% – 60%); Negotiation / Review (80%); Closed Won (100%); Closed Lost (0%).

The sales pipeline is the value of all current opportunities. This metric is often shown as unweighted, meaning the dollar value of the deal, and as weighted, meaning the probability-weighted value of your opportunities. Typical maturity stages of Sales Opportunities in a Sales Pipeline looks like this: Prospecting (5% – 10%); Investigation / In Discussion (15% 30%); Proposal Price Quote (40% – 60%); Negotiation / Review (80%); Closed Won (100%); Closed Lost (0%).