The time it takes to get customers to realize the full extent of value from the product. The TTV definition depends upon the specific service you sell. Here’s one example: Consider an enterprise SaaS business that sells a subscription license based upon seats and that the average customer buys 50 seats. Only a fraction of the seat licenses may be in use upon implementation, say 10. We refer to these seats as active and the remainder inactive. The customer success team will attempt to grow the active seat count to the full subscription license of 50 seats. In this case, TTV could be the date at which all 50 seats are used.
The time it takes to get customers to realize the full extent of value from the product. The TTV definition depends upon the specific service you sell. Here’s one example: Consider an enterprise SaaS business that sells a subscription license based upon seats and that the average customer buys 50 seats. Only a fraction of the seat licenses may be in use upon implementation, say 10. We refer to these seats as active and the remainder inactive. The customer success team will attempt to grow the active seat count to the full subscription license of 50 seats. In this case, TTV could be the date at which all 50 seats are used.
